Social Media Platforms – Okay, let’s talk about social media for business. I mean, we’ve all heard the hype, right? “Post every day,” “Use hashtags,” “Be consistent” – but what really works? Where should you spend your time to get the most bang for your buck? After years of trial and error (and let’s be real, plenty of mistakes), I’ve figured out the top social media platforms that actually move the needle when it comes to growing your business. If you’re feeling a little overwhelmed by all the options out there, trust me, you’re not alone. Here’s my breakdown of the six platforms that you should be focusing on in 2025.
The Top 6 Social Media Platforms You Should Be Using for Business
1. Instagram: The Visual Powerhouse
Okay, Instagram is kind of the golden child of social media, especially if your business is visual. If you’re in a niche like fashion, food, travel, or interior design, Instagram is pretty much a no-brainer. But even if you’re not in one of those ultra-visual fields, don’t count it out. I’ve seen some service-based businesses totally thrive here with smart branding and great content.
Now, I know what you’re probably thinking: “But it’s so crowded! How can I stand out?” Trust me, I’ve asked myself the same thing. But here’s the thing—Instagram’s algorithms actually reward high-quality, authentic content. What does that mean? Well, you’ve got to tell your story. It’s not just about posting pretty pictures anymore (although those help). It’s about showing the behind-the-scenes stuff, sharing your values, and connecting with your audience in a real, personal way.
One of my favorite features is Instagram Stories. It’s quick, easy, and so much more casual than a static post. It’s a great way to show off new products, offer discounts, or just give your followers a sneak peek into the day-to-day of your business. Oh, and don’t forget Reels! With short-form video becoming the king of social media, using Reels is a great way to grow your reach and get discovered.
2. Facebook: The Old Faithful
If you’re thinking Facebook is dead, think again. Sure, the younger crowd may be hanging out on TikTok, but Facebook is still alive and kicking, especially for businesses that cater to an older demographic or local community. I’ve found that Facebook is incredibly valuable for building relationships and generating traffic to your website. One of the keys to using Facebook effectively is leveraging Facebook Groups. If you’ve never thought about creating a group for your business, you’re missing out.
I started a small community for my business where people could ask questions, share tips, and connect over shared interests. I honestly didn’t expect much at first, but it turned into one of the best places for me to engage directly with my customers. Plus, Facebook Ads are still one of the most cost-effective ways to reach a targeted audience.
A little tip: Don’t overdo the hard sell. Social media is all about community and engagement. Focus on building genuine connections, and the sales will come naturally.
3. TikTok: The New Frontier for Business
If you’re not on TikTok yet, I can already hear you saying, “I’m too old for TikTok” or “It’s just dances and trends.” But listen, TikTok is the real deal. I resisted it at first (I mean, I was way past the age of dancing on camera), but I finally gave it a try. Now, it’s one of my go-to platforms for creating buzz around new products.
The beauty of TikTok is that it has an insane organic reach. You don’t need a huge following to go viral—if your content is good, it gets shared. The key is to be authentic. People on TikTok don’t want polished ads; they want raw, real, relatable content. Whether it’s behind-the-scenes, showcasing your products in action, or answering customer questions in a fun, engaging way, TikTok is a fantastic tool for building brand awareness.
I know it’s a bit of a learning curve at first, but once you get the hang of it, TikTok can be a game-changer for your business.
4. LinkedIn: The Professional Network
Let’s be real—LinkedIn is the platform that people often forget about, but it is so valuable for businesses, especially B2B (business-to-business) ones. As a business owner, I’ve used LinkedIn to connect with potential partners, clients, and employees. But here’s the thing: it’s not just about connecting anymore.
LinkedIn is a place to establish your authority and build trust. Share insightful articles, comment on discussions in your industry, and post updates that show the human side of your business. Over time, it’s helped me build credibility and establish a professional network I rely on.
Another bonus? LinkedIn’s ad platform has gotten pretty sophisticated, and it’s a great place to target decision-makers. If you’re in the professional services, finance, or tech space, LinkedIn should absolutely be a part of your social media strategy.
5. Twitter: Fast-Paced and Informative
For real-time updates and staying in the loop with trends, Twitter still has a place in my business strategy. It’s not as polished as Instagram or LinkedIn, but Twitter’s value comes from its immediacy and conversation-driven nature. I use Twitter to share quick tips, respond to customer questions, and keep my audience updated on what’s going on with my business.
I’ve also found that Twitter is a great platform for engaging with industry leaders. Want to get noticed? Jump into trending topics or reply to a tweet from an influencer in your field. Just remember—Twitter’s fast pace means you need to stay on your toes. A tweet can go viral in minutes, or it can get lost in the noise.
Also, Twitter’s character limit forces you to be concise. It’s a great practice for getting your point across quickly and clearly, which is an underrated skill for business owners!
6. YouTube: The Power of Long-Form Video
Finally, let’s talk about YouTube. If you’re serious about content marketing, YouTube should be on your radar. Video content is dominating, and YouTube is the place for long-form videos that really show off your expertise. I know, it can feel like a big investment in time and effort, but trust me—it’s worth it.
I started posting tutorial videos and product demos on YouTube a while back, and it completely changed the way people engage with my business. Whether it’s tutorials, Q&A sessions, or customer testimonials, YouTube gives you a platform to connect with your audience in a deeper way. Plus, YouTube is owned by Google, so your videos can help with your SEO and visibility.
The key here is consistency. It’s not enough to post once every few months. Start with one video a week or a bi-weekly schedule, and over time, you’ll build an engaged, loyal following.
So, there you have it—six social media platforms you should be using for your business in 2025. It can be easy to get overwhelmed by all the choices, but it’s important to focus on the platforms that best align with your business and target audience. Start small, stay consistent, and remember: social media is all about building relationships. When you connect with your audience authentically, the rest will follow.
Trust me, the right social media strategy can do wonders for your business!
